The Star, Lunar New Year – Text message Activation

Installed as part of The Star Sydney’s Year of the Pig celebrations, this activation asked passersby to text their Lunar New Year wishes to the Fortune Tree. The message would then be embedded into an animation displayed on four double sided kiosks amongst the trees. Messages that did not meet the the standard were captured and auto-blocked prior to reaching the screen. A moderation dashboard was set up so that Star staff could log in and allow or deny messages that were being displayed. TMC were responsible for the kiosks, technology, screen content and development of the text message service. Brand engagement group Yakusan delivered the fantastic looking Fortune Tree activation, while designers and manufacturers Micron Manufacturing delivered the kiosks.

Key Roles / Project Deliverables

Art direction
Motion graphics
Creative technology